Dropped at You By the American Gem Commerce Affiliation (AGTA)
Those who look to the jewelry world’s editorial and social media panorama as indicators of developments might acknowledge that every have gotten way more vibrant. Colored gems have been a definite phase fan favorite throughout the U.S.’s longstanding diamond-loving panorama, nevertheless their prominence, have an effect on, and attain are literally snowballing.
Present changes throughout the diamond market have made many shoppers aware of additional vibrant decisions—Big Three and previous—for his or her jewelry. Evaluation from the newest Jewelry & Engagement Look at from The Knot reveal that gems are rising in recognition as center stone choices. Plus, anecdotal evaluation from commerce sources over the earlier 12 months affirm this rising momentum for coloration. To review how one can capitalize on this burgeoning love of colored gems, heed this trio of ideas.
Advocate Coloration in Engagement Rings. Within the occasion you’ve been reticent to counsel one thing nevertheless a diamond in an engagement ring, that’s your sign to do an about-face now in product sales—counsel coloration! Die-hard followers and proponents of colored gems have been a small nevertheless vocal section, lobbying for years for the following profile for the colored gemstone class. It’s taken some present instability throughout the diamond market to gasoline the popularity of colored gems in engagement rings, nevertheless it’s an idea whose time has lastly arrived. Sellers reveal that Montana-origin and teal-color sapphires are among the many many most fascinating choices to diamonds as center stones, adopted by a literal rainbow of various pretty gems—from ruby to emerald to spinel and unusual tourmalines.
Promote Coloration on Social Media. Jewelry consultants and influencers alike have weighed in with many a put up promoting colored stones, and the likes are multiplying. Coloration excites, fascinates, is deeply personal, and is a sturdy driver of emotions that captivates viewers on social media. Colored gems are typically compared with candy with good function—their colors are joyful, playful, and look ample to nosh on! This enchantment is immediate and possibly the right product sales instrument on account of the photographs do the talking and market themselves. No need for exhausting product sales methods in relation to coloration.
Provide Coloration on the 2025 AGTA GemFair Tucson Current. Within the occasion you’re in a position to make the leap into the deep and varied pool of colored gems, your timing couldn’t be increased. Enterprise is on the eve of essential colored gemstone current on this planet—the 2025 AGTA GemFair Tucson, taking place on the Tucson Convention Center Feb. 3–9, 2025. This 12 months marks the forty third trustworthy organized by the American Gem Commerce Affiliation or AGTA, the jewelry commerce’s premier sourcing event the place an entire bunch of gem sellers, designers, and completely different AGTA members exhibit and present the perfect top quality unfastened gems and accomplished jewelry. This stuff are sourced and manufactured by firms that adhere to basically essentially the most stringent Code of Ethics of any commerce group, the place every gem is sourced via clear and ethical enterprise practices and every explicit individual throughout the pipeline has been vetted and fairly compensated.
Certainly not been to the AGTA GemFair Tucson? Then that’s the 12 months you should not miss! Colored gems are taking market share away from diamonds and that you will need to have a stock of unfastened gems to provide patrons out there out there for vibrant engagement ring decisions. AGTA GemFair Tucson is the right place to provide any scale back, measurement, and coloration of gem, with the peace of ideas provided by suppliers who uphold AGTA’s rigorous necessities for transparency and ethics.