Tue. Apr 29th, 2025
Grown Brilliance Launches Fancy Colored Lab-Grown Diamond Assortment
New York—Grown Brilliance has launched the “Melrose” assortment, its first offering to perform pink and blue lab-grown diamonds.

The gathering’s namesake is the mannequin’s 8483 Melrose Place storefront, which opened in December 2023 in Los Angeles, California.

The location shares better than solely a title with this assortment. As Grown Brilliance is based in New York Metropolis, the L.A. retailer grew to turn into an enormous inspiration for Akshie Jhaveri, the inventive director and founding father of the lab-grown diamond jewelry agency.

She highlights the pure shapes, play of sunshine, and color throughout the construction of the shop as her inspiration for the Melrose assortment.

Along with the storefront, California as a whole was a muse for the gathering. Areas from Catalina to Rodeo and Del Mar grew to turn into the names for Grown Brilliance’s new rings, necklaces, and earrings.


Totally different jewelry firms which have debuted colored lab-grown diamond decisions, similar to Swarovski’s 16-color assortment from 2020, have praised quick-developing experience for allowing them to copy present fancy colored diamond hues, along with develop new colors that have not however, and are unlikely to ever appear in a pure fancy colored diamond.

Jhaveri said, “Lab-grown diamonds give us additional talent than ever to create what we take into consideration, significantly when considering a gaggle like Melrose, centered on fancy-colored diamonds. We’re able to create the perfect prime quality colored diamonds, in a wide range of carat weight and fixed color, delivering true luxurious with distinctive value.”

Whereas fancy pink and blue lab-grown diamonds had been the primary goal of this assortment, white lab-grown diamonds moreover appear all by the 20 objects.

The Melrose assortment accommodates 18-karat white, yellow, and rose gold jewelry ranging from $5,000 to $44,000.

It launched in July and is in the marketplace for purchase on Grown Brilliance’s website online.
 

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