The “Once more to Icons” advertising marketing campaign was created by Valérie Messika, the founder and inventive director of the mannequin, who wished to provide consideration to “life moments” and the way in which jewelry must “enhance a silhouette, mirror a mind-set, mark an experience, and even be the picture of a turning stage,” acknowledged the mannequin.
For Hill’s shoot, the earlier Victoria’s Secret model wore gadgets from Messika’s “So Switch” assortment, a various made to reflect the change in Hill’s look and personal style as she chopped her prolonged hair proper right into a pixie decrease remaining September.
“She wished a piece of bijou with character that aligns with this new mannequin of herself, and that’s what her So Switch earrings highlight,” acknowledged Messika.
The designer describes the gathering as daring and free, a super match for her longtime buddy’s new neutral and sophisticated style.
Hill expressed, “So Switch is an perspective, a model new look that pertains to my story.”
Park, a model, singer, and buddy of Messika, wore gadgets from the mannequin’s “Switch Noa” assortment all through her shoot for the “Once more to Icons” advertising marketing campaign.
All by way of the advertising marketing campaign, gadgets had been chosen for each model to reflect their lives.
Whereas Hill was styled with the “So Switch” earrings since they’re a press launch piece that mirror her confidence, Park wore the “Switch Noa” bangles because of the three-diamond motif’s connection to her life.
“It’s not merely static jewelry nonetheless a dwelling and dancing piece. As a result of the diamonds switch on my wrist, it creates a novel melody.”
Every Hill and Park’s advertising marketing campaign had been photographed by Julien Vallon.
Beforehand, Messika has debuted campaigns that features Alton Mason, Kendall Jenner, and Gigi Hadid.
To view Hill and Park’s full Once more to Icons advertising marketing campaign, go to Messika’s web page.